Alex Meruelo
About Alex
Alex Meruelo is the majority owner of Commercial Bank of California (CBC), a leading financial institution providing innovative banking solutions to businesses and communities across the state. As a seasoned entrepreneur and businessman, Mr. Meruelo has built a diverse portfolio spanning real estate, entertainment, gaming, banking, and media. His leadership has been instrumental in growing CBC into a trusted and innovative banking partner for clients seeking personalized and impactful financial services.
In addition to his role at CBC, Mr. Meruelo is the founder and principal of the Meruelo Group, a privately held company offering strategic consulting and business support services across various industries. The group’s diverse holdings include construction and engineering firms, hospitality and gaming establishments, television and radio stations, real estate ventures, food services, financial services, and private equity investments. This extensive portfolio underscores Mr. Meruelo’s ability to identify growth opportunities and lead diverse business ventures.
Among his notable investments, Mr. Meruelo owns the Grand Sierra Resort and Casino (GSR) in Reno, Nevada. Since acquiring GSR in 2011, he has invested over $200 million into revitalizing the property, transforming it into one of the region’s premier resort destinations. The expansive 2,000-room resort offers world-class accommodations, a vibrant casino floor, award-winning restaurants, and a 5,000-seat concert and event venue. In 2023, Mr. Meruelo announced plans for a $1 billion entertainment district at GSR, featuring a 10,000-seat arena, an 800-room hotel tower, and various other amenities, further solidifying GSR’s position as a key player in northern Nevada’s hospitality and entertainment landscape.
Mr. Meruelo’s media holdings are equally impressive. He owns KWHY-TV in Los Angeles and several iconic full-market FM radio stations, including KPWR “Power 106,” 95.5 KLOS, and KLLI-FM “Cali 93.9.” These stations have a significant presence in the Southern California market, and Mr. Meruelo’s ownership reflects his commitment to serving diverse audiences.
In the gaming and hospitality sector, Mr. Meruelo is a significant stakeholder in Sahara Las Vegas, a historic property on the Las Vegas Strip. His involvement in Sahara Las Vegas demonstrates his dedication to revitalizing iconic establishments and contributing to the vibrancy of the Las Vegas hospitality scene.
Mr. Meruelo’s entrepreneurial journey began with the founding of La Pizza Loca in 1986, a pizza chain catering to Latino communities with unique toppings such as chorizo and jalapeños. The success of La Pizza Loca laid the foundation for his future ventures and showcased his ability to identify and serve niche markets effectively.
Beyond his business endeavors, Mr. Meruelo is recognized for his philanthropic efforts and commitment to community development. His multifaceted career reflects a dedication to innovation, strategic growth, and a profound impact across various industries.